Do Lawyers Need Reputation Management?

  • By:David Bate

We live in a world where everybody has the ability to make his or her voice known across different media and digital platforms. Law firms need reputation management more than at any other time in history, due in large part to the advent of the internet. Millions of people now have the voice to express their dissatisfaction about a company in online platforms. Your law firm may be providing excellent services, but if it develops a negative reputation, phone calls may stop and the customers may begin to vanish. So what can reputation management do for your law firm? Hire a public relations (PR) company to improve and strengthen your legal practice’s reputation.

Reputation Management Can Improve Conversion Rates

Many people often do a background check on a prospective law firm before they even consider hiring them. Prospective clients search the internet and local resources such as the Bar Association to determine whether the firm they are about to establish a relationship with has a good track record. A law firm with a strong reputation will most likely attract more clients. A PR company that specializes in reputation management should have established relationships with media organizations. The same PR company should also be able to create compelling news content about your firm that can be distributed across radio, television, newspapers, magazines, and popular websites.

Reputation Management Can Improve Credibility

Creating trust and loyalty among your customers is financially and personally rewarding. A loyal client will often suggest your firm’s services to others and even refer his or her friends. If your law practice has a weak or negative reputation, a reputation management strategy developed by a PR media firm can help strengthen your brand and regain lost trust and loyalty.

Reputation Management Can Offset Negative Reviews

Nearly any business, even law firms, are vulnerable to the occasional negative review, even if it is unwarranted. Knowing how and when to address those reviews is a strategic and essential part of reputation management. An experienced PR firm understands how to be proactive and get in front of potential hotspots and neutralize their potential harm.

Reputation Management Can Monitor Your Firm’s Public Presence

A PR company can monitor your law firm’s online reputation in a number of ways. Two of the most effective methods they use are:

  1. Measuring and comparing the number of new visitors and views of your website on a daily, monthly, and annual basis. By identifying trends, you can gain valuable insight.
  2. Measuring and comparing the number of likes and shares on your firm’s Facebook page and Twitter account.

An established PR firm trusts has many tools it can draw on to protect a legal firm’s reputation. If you would like to discover how reputation management may benefit your law practice, request a free consultation with a PR firm of your choice.

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